Is Product Management Holding Your Business Back?
While sales and marketing provide the fuel to propel revenues, product management is the engine that powers long-term growth through new products & services. So, it should be no surprise that when revenues and profits consistently underperform, product management may be a key contributing culprit.
As career product people, Deacon Lloyd consultants have seen and experienced the full spectrum of product management performance. In roles as product managers and product management leaders, we’ve come to know what helps and hinders strong, effective product management. We have also seen the signs that can point to an underperforming product management function.* In our view, here are the top six:
*Note: An underperforming product management function does not necessarily mean the product managers are incompetent or unqualified. Good product managers can be dragged down by poor policies & practices as well as dysfunctional inter-departmental relationships.